progenta

Creating and improving life science businesses for investors and corporations

 

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We have extensive hands-on experience of building and managing multidisciplinary teams (either in Project/Program Manager roles or as technical/commercial specialists) to achieve the best possible output.

Products to Market                                                            

We know the importance of getting out there, understanding customer requirements and responding to generating cash flow and profit. Progenta can support your commercialisation needs for both short term tactical and longer term strategic operations:

Click here for Progenta commercial support services:
Marketing strategy
Sales planning and pricing strategy
Pilot studies
User groups (beta sites)
International aspects
Forecasting, Supply, Service and Support planning
Sales force formation and training
Appointing Distributors and Agents
Test marketing
Licensing
Consortia formation (early adopters, opinion formers)
Product launch
Promotional planning including exhibitions, trade shows and conferences
Client surveys
Brand building

Business Development                               

Progenta works with entrepreneurs and management teams to develop additional capabilities around core technologies or attractive new product and market opportunities.

We have extensive hands-on experience of forming, taking a part in and the management of multidisciplinary teams (either in Project/Program Manger roles or as technical/commercial specialists) to achieve the best possible output. We work closely with Managers, Boards and Investors to ensure that options are appropriately reviewed and seek to achieve the right balance of planning and action in the following areas:

Click here for Business Development services:
Corporate business development strategy
Technology strategy (and IP)
Options review (from SWOT type analysis) and research
Opportunity assessment (technical and business)
Business model (formation and advice)
Financial implications and return on investment
Contract construction and negotiation
Licensing
Business expansion
International aspects (diligence, strategy)
Strategy review
Risk review
Funding
Commercial planning
Commercialisation
Management support (Retained advisor, interim and non-executive)
Scientific advisory board (recruitment, management and participation)

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